“Nothing is more important than a missed opportunity”
Jackson Brown, New York Times best-selling author of Life’s Little Instruction Book.
Any business knows that effective marketing is the lifeblood of sustained profitability. Savvy marketers must always be on the lookout for new, effective ways to connect with customers. They know that such connections are critical to sales and long-term profitability. Nurturing this relationship must be pursued any way possible, limited only be the budget restrictions of the marketing department.
Still, it’s a fact that many companies fail to use promotional products in their marketing efforts. At Worrell, we believe the benefits of promotional products will give your business a lift.
As a matter of fact…
We can think of at least 6 opportunities a business wants to take advantage of using promotional products.
We list them below
1. It’s all about the 6 degrees of separation theory
The power of promotional products lies in how they can extend your brand and logo beyond the initial recipients of the product.
It’s sort of like the “6 degrees” concept, the idea that all living things and everything else in the world are six or fewer steps away from each other so that a chain of “a friend of a friend” statements can be made to connect any two people in a maximum of six steps.
This analogy can be applied the promotional products. The recipient shares the promotional product with their family, friends, coworkers, passersby, and anybody who happens to catch a glimpse of your gift. Before you know it, the product has provided a conscious, interactive experience with multiple people that is not possible through any other advertising medium!
2. The product can promote a favorable impression
What company doesn’t want to build a positive image with customers? This doesn’t happen overnight. A company’s image must be built over several years by consistently shaping customer opinions regarding your brand. Research show promotional products create a more favorable impression of the advertiser 42% of the time. The products can align the company with charitable or community events and foster a positive image of the company’s social commitment to the community.
3. Gifts make people feel happy
Who doesn’t feel good about getting a free gift? Receiving a gift makes people feel special and that their business is valued and appreciated. Any company wants their customers to feel appreciated for doing business with them.
4. Promotional products work magic in direct mail campaigns
There’s no better way to boost open rates than to include a small, lightweight product in the envelope. People appreciate the freebie and have a more positive impression of your company, particularly if the enclosed product is useful.
5. Build the buzz
Having attended my fair share of trade shows, I can attest to the power of a promotional product in attracting attention. If I saw someone walking around with a unique promotional product, I always asked what company was giving them out. Then, I would immediately make a beeline to the company’s booth to check out the display (and get the product, of course!) And that’s the power of promotional products!
Exhibitors are battling to attract attendees to visit their booths. The promotional product can draw in customers, break the ice and engage them in conversation. And, the nifty gift makes the customer more likely to listen to your marketing pitch!
6. It’s a gift that keeps on giving!
Unlike other forms of advertising (like a TV commercial or a magazine ad) that may only be seen or read once and then forgotten, promotional products that are useful or appealing to recipients are kept and used repeatedly for a long period of time. Fifty-three percent of people use a promotional product at least once per week. That means the company is getting free, ongoing advertising of its brand by the person using it AND anyone who sees that person using it!
In the end, it’s repetition of exposure to a brand that makes customers remember and decide to do business with your company. Worrell’s marketing department can help you pick the right promotional product mix for your next campaign to maximize your exposure and avoid any missed opportunities. Give us a call at 1-800-297-9599 and let us help you grow your business.