I occasionally read Psychology Today, the magazine of contributing psychologists, academics, psychiatrists and writers who share their thoughts on what makes us tick. I recently read an article entitled The Art of Giving and Receiving.
While the focus of the article pertained to volunteering with seniors, one piece stood out. It was a quote from Deepak Chopra, the American author and alternative medicine guru:
“Every relationship is one of give and take. Giving engenders receiving, and receiving engenders giving. What goes up must come down; what goes out must come back. In reality, receiving is the same thing as giving, because giving and receiving are different aspects of the flow of energy in the universe.”
I realized Chopra’s comments about giving and receiving are the basis for why promotional products work so well. Here’s some additional thoughts:
Give and you shall receive
As humans, it’s in our genes to feel compelled to reciprocate when we are given a gift. For companies that use promotional products, recipients of their giveaways are more likely to do business with them. L.J. Market Research did a study that found 52% of participants given a promotional item ultimately did business with that company.
It is an attractive thing to do
Giving things away attracts attention. If you’ve ever been to a trade convention, you probably noticed that the booths with the most traffic were those with the neatest giveaways. A take away is this; the right giveaways draw in new prospects.
It’s a gift that keeps on giving
It’s a fact that recipients keep giveaways a long time. From a business perspective, this translates into money well-spent. Once given, promotional products keep on advertising your brand to provide long term results.
Promotional products are often used multiple times, long after they are given. From a business view, giveaways represent “free” repeat advertisement for the company brand. Surveys show 73% of those who used the promotional product they received stated that they used it at least once a week.
Warm, fuzzy feelings
Promotional products help improve perception of a brand. About 52% of those who receive a promotional product were more likely to think highly of the brand.
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