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I occasionally read Psychology Today, the magazine of contributing psychologists, academics, psychiatrists and writers who share their thoughts on what makes us tick.  I recently read an article entitled The Art of Giving and Receiving.

While the focus of the article pertained to volunteering with seniors, one piece stood out.  It was a quote from Deepak Chopra, the American author and alternative medicine guru:

“Every relationship is one of give and take. Giving engenders receiving, and receiving engenders giving. What goes up must come down; what goes out must come back. In reality, receiving is the same thing as giving, because giving and receiving are different aspects of the flow of energy in the universe.”

I realized Chopra’s comments about giving and receiving are the basis for why promotional products work so well.  Here’s some additional thoughts:

Give and you shall receive

As humans, it’s in our genes to feel compelled to reciprocate when we are given a gift. For companies that use promotional products, recipients of their giveaways are more likely to do business with them. L.J. Market Research did a study that found 52% of participants given a promotional item ultimately did business with that company.

It is an attractive thing to do

Giving things away attracts attention.  If you’ve ever been to a trade convention, you probably noticed that the booths with the most traffic were those with the neatest giveaways. A take away is this; the right giveaways draw in new prospects.

It’s a gift that keeps on giving

It’s a fact that recipients keep giveaways a long time. From a business perspective, this translates into money well-spent.  Once given, promotional products keep on advertising your brand to provide long term results.

Repeat exposure

Promotional products are often used multiple times, long after they are given. From a business view, giveaways represent “free” repeat advertisement for the company brand. Surveys show 73% of those who used the promotional product they received stated that they used it at least once a week.

Warm, fuzzy feelings

Promotional products help improve perception of a brand. About 52% of those who receive a promotional product were more likely to think highly of the brand.

At Worrell, our promotional store is your single-source for thousands of promotional products. And our easy online ordering and local warehousing makes it easy to provide for all your promotional product distribution and fulfillment needs. Give us a call.