Why it’s WISE to Include Worrell and your sales team in marketing budget discussions

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Worrell corporation works with marketing departments daily. As these companies budget marketing expenses, we’ve found it to be a real benefit to include their sales force in the process.

Your sales force knows your market better than anyone else.

In any company, it’s the sales force that knows their market.  They are the ones who know how to best promote the brand through printed or promotional products. Its smart to bring the sales team into discussions about brand promotion BEFORE budgeting takes place. The sales force could suggest other opportunities and alternative ways to market.  They also have a better understanding of what is needed to effectively market in their area.

Great forecasting is a collaborative effort

 Working with the sales force in planning future marketing expenditures allows the company to better forecast. This helps determine what the budget will be in the coming year.

Including Worrell as a partner in marketing plans can help minimize expenditures.

Worrell can assist a business in the planning stages as they map out future expenses.  This helps focus dollars in the right places like promotional products, printing needs and handouts for tradeshows.

Our nationwide network means we can work with the company to find suppliers closest to where an event will take place. This presents many advantages to the company. For instance, if the company is planning to participate in an out-of-state tradeshow, we can determine if we have suppliers near that location.  This helps reduce costs for the display, for the handouts and promotional products. Minimizing the logistics-related expenses using local suppliers helps to minimize freight costs, avoid RUSH fees of last minute purchases, and avoid unnecessary stress.

Worrell Corporation wants to be your source for marketing support.  Our experienced staff and designers can brainstorm with you to determine the best and most cost-effective approach to showcasing your brand.  We do it all from printed material, promotional products to tradeshow displays.