Thoughts from Worrell

Mud Never Looked So Good

Once upon a time, there was an entrepreneur who created a unique tool to remove mud and other debris from muddy shoes.  The product was perfect for farmers, hunters and all people who love the outdoors but just didn’t love what they brought inside with them. The...

Printing: Retail vs. Wholesale

Retail print stores have their uses, but NEVER if you’re looking for an experienced printer. An experienced printer WANTS to make sure you understand what’s going to be produced before it goes into production. Retail printing is convenient, but the price you pay is...

Planting the Seed for More Sales

As I look back over my marketing career, one of the most successful campaigns I ever managed was when we asked farmers if we could give them a hand…a glove actually. The direct mail program was designed to get Roundup Ready® corn on farms where we didn’t sell any seed...

How to Keep Your Giveaway from Being a Throwaway

“It’s a slow trip to the trash can, the slower the trip—the better.” That’s what one of my Journalism professors told me about producing a newsletter, magazine or brochure.  The slower the trip meant that they saved it long enough to read it.  I learned to accept that...

Digital Image File Types – Raster

There are many different raster image file types to choose from for your projects, but which is the right one for your needs?   Raster Images First, we’ll explain what exactly a raster image is. A raster graphics image is a dot matrix data structure, usually in...

On the Importance of Consistent Branding

Brand Consistency is not just a buzzword that is thrown around in marketing. It is a real concept, and is extremely important in developing an identity for a brand. To understand why consistent branding is important, you must first look at what good branding is to...