Digital Image File Types – Raster

Digital Image File Types – Raster

There are many different raster image file types to choose from for your projects, but which is the right one for your needs?   Raster Images First, we’ll explain what exactly a raster image is. A raster graphics image is a dot matrix data structure, usually in the...
On the Importance of Consistent Branding

On the Importance of Consistent Branding

Brand Consistency is not just a buzzword that is thrown around in marketing. It is a real concept, and is extremely important in developing an identity for a brand. To understand why consistent branding is important, you must first look at what good branding is to...