The single, most-common question business owners consider before buying promotional products is this -“Is it worth the investment?” Business marketing departments, sales departments and human resources want to know if prospects and potential new hires are going to...
“Nothing is more important than a missed opportunity” Jackson Brown, New York Times best-selling author of Life’s Little Instruction Book. Any business knows that effective marketing is the lifeblood of sustained profitability. Savvy marketers must always be on...
Once upon a time, there was an entrepreneur who created a unique tool to remove mud and other debris from muddy shoes. The product was perfect for farmers, hunters and all people who love the outdoors but just didn’t love what they brought inside with them. The...
As I look back over my marketing career, one of the most successful campaigns I ever managed was when we asked farmers if we could give them a hand…a glove actually. The direct mail program was designed to get Roundup Ready® corn on farms where we didn’t sell any seed...
“It’s a slow trip to the trash can, the slower the trip—the better.” That’s what one of my Journalism professors told me about producing a newsletter, magazine or brochure. The slower the trip meant that they saved it long enough to read it. I learned to accept that...
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